Strategic Podcast Consulting for B2B Business Growth
For B2B businesses ready to launch (or optimize) a podcast with a strategic, brand-aligned plan that drives business growth.
A successful podcast isn’t just about recording great conversations—it’s about creating a content strategy that aligns with your business goals, brand messaging, and audience needs. Our Podcast Strategy Package ensures that your podcast is set up for long-term success with a clear roadmap, marketing integration, and growth strategies.
What You Get
(1) Custom Podcast Strategy Development
A podcast should work for your brand—not as a side project. We develop a clear, strategic plan that ensures your podcast supports your marketing and business objectives.
Align podcast with brand, marketing, and business goals
Define audience, positioning, and differentiation
Craft the podcast format, structure, and branding approach
(2) Launch & Growth Roadmap
Success doesn’t happen by accident. We create a step-by-step plan that ensures a smooth launch and sustainable growth.
Detailed execution plan for launch and ongoing content
Content calendar with topic strategy & guest recommendations
(3) Technical Setup & Hosting Guidance
Avoid tech headaches—we help you get everything set up, so you can focus on content.
Equipment & software recommendations
Hosting platform setup & submission to directories (Apple, Spotify, etc.)
(4) Training on Hosting & Best Practices
Learn how to create engaging episodes that resonate with your audience.
Scripting, intro/outro, and format guidance
Recording best practices (for guest interviews, co-hosts, or solo episodes)
Video podcasting insights (if applicable)
(5) Content Development
Content is the core of a great podcast—and a successful podcast requires intentional storytelling and episode planning to keep your audience engaged.
12-week content calendar with episode topics (or content calendar for a limited series)
Ensure each episode reinforces your brand voice, business goals, and key messaging, creating a cohesive, compelling narrative.
(6) Podcast Marketing Integration Plan
Your podcast shouldn’t stand alone—it should be a key part of your marketing strategy.
How to integrate podcast content into website, email, and social media
Promotional strategies for pre-launch, launch, and ongoing growth
Optional Add-On
Maximize your podcast’s impact with data-driven insights and strategic recommendations. Our Podcast Performance Strategist helps you track key metrics, optimize content, and measure ROI.
Monthly, Quarterly, and Annual Podcast Analytics Reports – Performance tracking on downloads, engagement, and audience trends.
Top Episodes & Popular Topics Analysis – Identify what resonates most with your listeners.
ROI Evaluation & Marketing Alignment – Work with your marketing and finance teams to measure the podcast’s business impact.
Optimization Recommendations – Data-backed strategies to refine content, grow audience reach, and improve performance.
Our strategy-first approach ensures your efforts lead to real business growth.
Schedule a free consultation.