About Podcat Creative
Our Mission
To create podcasts that turn every brand into a story worth hearing.
Strategic Podcasting. Smart Marketing. Real Growth.
At Podcat Creative, podcasting isn’t about making noise—it’s about making an impact. We turn podcasts into powerful brand assets, seamlessly integrating them into broader marketing strategies to fuel growth, deepen audience engagement, and amplify authority.
With expertise spanning marketing, content strategy, digital media, and storytelling, our team brings real-world experience from industries as diverse as B2B companies, podcasting, and the music scene—where crafting a distinct voice is everything.
Whether launching a new show, optimizing an existing one, or positioning leaders as sought-after podcast guests, our strategy-first approach ensures every podcast works hard, sounds great, and delivers results.
We also do podcast production and analytics, ensuring that your content drives business growth.
Why Podcasting?
Podcasting is more than just a conversation—it’s a business asset. A well-planned podcast can position a brand as a thought leader, build trust with audiences, and create lasting marketing value. But too many businesses jump into podcasting without a strategy, leading to wasted time and underwhelming results.
That’s where we come in. We help B2B companies strategically develop, launch, and grow podcasts that align with their brand, business goals, and marketing efforts—so they’re not just creating content, they’re building influence and generating real ROI.
Our Approach
We don’t believe in one-size-fits-all solutions. Whether we’re helping businesses launch a branded podcast, produce and analyze their podcast, develop a guesting strategy, or integrate podcasting into a larger marketing plan, we focus on:
Clarity & Strategy – Every podcast must serve a purpose and fit into a broader marketing framework.
Brand-First Thinking – A podcast should feel like a natural extension of your company’s brand identity.
Smart Storytelling – Engaging, high-value content that positions you as an authority in your industry.
Sustainable Growth – Long-term podcast success requires more than just recording episodes—it needs strategy, optimization, analysis, and promotion.
About Kelly Smith
Founder of Podcat Creative. I’ve been immersed in the podcasting world for 13 years—co-hosting Geek Girl Soup since 2012 just for fun, using podcasts to grow my own business, guesting on other podcasts, speaking at podcasting conferences, publishing an Amazon #1 bestselling book on podcasting, and even teaching a course on podcasting.
And through it all, I’ve always had a purring podcat sitting next to me while I record.
A Little About Kelly’s Background
Marketing & Content Strategy Expertise – Over 25 years as a consultant in marketing, copywriting, and digital media, helping brands craft their message and expand their reach.
Podcasting Experience – Co-host & producer of Geek Girl Soup, a long-running top-10% podcast exploring pop culture through a critical lens. Host & producer of two business podcasts. Author Amazon #1 bestseller The Podcast Launch Playbook.
Academic Foundations – Degrees in biological anthropology (BA, Harvard), biology (MS, Tufts), and communication (MA, Johns Hopkins), blending analytical thinking with creative storytelling.
AI & Data Ethics Certification – Deep understanding of responsible AI and ethical marketing, ensuring all strategies are aligned with innovation and integrity.
Filmmaker - Co-producer of BAFTA Award-winning film Control. Assistant editor of Introducing Brian Broome. Short film Dotted Lines selected for Three Rivers Film Festival.
Lifelong Learner – Passionate about learning languages. I speak French, Spanish, and Italian. Currently working on Portuguese & Norwegian. Taught myself enough to get along: Dutch, German, Japanese, Polish, Danish, and Hungarian. Plus a little Russian, Mandarin, Swahili, and Romanian.
About Camille Petricola
Design and Analytics Expert. When my parents first put a pen in my hand when I was 2 years old, I never put it down. At my core, I aim to refine the way people interact with the world—making things smoother, more intuitive, more aligned with human life.
Whether through art, data, or design, my mission is to create work that enhances understanding and connection. I thrive on variety, adventure, and the challenge of shaping visual narratives. I don’t just make things look good; I make them resonate.
A Little About Camille’s Background
Graphic Design — Over 15 years of experience in illustration, layout design, and logo creation, specializing in cover art, tour posters, and merch design for musicians.
Analytics & Data Visualization — Transforming datasets into compelling visuals. Finding patterns, identifying trends, and making complex data intuitive and actionable
Photography — Capturing the physical world to create emotional connections, revealing the soul, essence, and beauty of the subject.
Academic Foundations — BFA in Communication Design from Parsons School of Art and Design. Additional studies in environmental design from UC Berkeley and user experience design. Training in motion graphics, illustration, layout design, and graphic design from Ringling School of Art and Design.
Lifelong Learner — Passionate about exploring how technology shapes human progress, how individuals can access and understand their own data, and how privacy and security can be protected. Avid language learner: French, Spanish, Danish, and Russian.
Let’s Create a Podcast That Works for Your Business
If you’re ready to launch a podcast that enhances your brand, engages your audience, and drives real business growth, let’s talk. Schedule a free consultation below.