About Podcat Creative
Our Mission
At Podcat Creative Consulting, our mission is to craft podcast strategies that do more than drive growth—they amplify your brand’s authentic story, expanding your reach with purpose and impact.
Strategic Podcasting. Smart Marketing. Real Growth.
At Podcat Creative Consulting, we help businesses leverage podcasting as a strategic marketing tool—not just to gain listeners, but to drive real brand growth, audience engagement, and business impact. With expertise in marketing, content strategy, and digital media, Podcat Creative specializes in integrating podcasting into broader marketing efforts, ensuring that every episode aligns with business goals, enhances brand authority, and delivers measurable results.
Whether launching a new podcast, optimizing an existing one, or setting up leaders to be a guest on other podcasts, our strategy-first approach ensures your podcast (and you) becomes a valuable asset—one that informs, engages, and grows your audience with purpose.
Why Podcasting?
Podcasting is more than just a conversation—it’s a business asset. A well-planned podcast can position a brand as a thought leader, build trust with audiences, and create lasting marketing value. But too many businesses jump into podcasting without a strategy, leading to wasted time and underwhelming results.
That’s where we come in. We help companies strategically develop, launch, and grow podcasts that align with their brand, business goals, and marketing efforts—so they’re not just creating content, they’re building influence and generating real ROI.
Our Approach
We don’t believe in one-size-fits-all solutions. Whether we’re helping businesses launch a branded podcast, develop a guesting strategy, or integrate podcasting into a larger marketing plan, we focus on:
Clarity & Strategy – Every podcast must serve a purpose and fit into a broader marketing framework.
Brand-First Thinking – A podcast should feel like a natural extension of your company’s brand identity.
Smart Storytelling – Engaging, high-value content that positions you as an authority in your industry.
Sustainable Growth – Long-term podcast success requires more than just recording episodes—it needs strategy, optimization, and promotion.
About Kelly Smith
Founder of Podcat Creative. I’ve been immersed in the podcasting world for years—co-hosting Geek Girl Soup since 2012 just for fun, using podcasts to grow my own business, guesting on shows, speaking at podcasting events, and even teaching a course on podcasting.
And through it all, I’ve always had a purring podcat sitting next to me while I record.
A Little About Kelly’s Background
Marketing & Content Strategy Expertise – Over 20 years as a freelance consultant in marketing, copywriting, and digital media, helping brands craft their message and expand their reach.
Podcasting Experience – Co-host & producer of Geek Girl Soup, a long-running top-10% podcast exploring pop culture through a critical lens.
Academic Foundations – Degrees in biological anthropology (BA, Harvard), biology (MS, Tufts), and communication (MA, Johns Hopkins), blending analytical thinking with creative storytelling.
AI & Data Ethics Certification – Deep understanding of responsible AI and ethical marketing, ensuring all strategies are aligned with innovation and integrity.
Filmmaker - Short film Dotted Lines selected for Three Rivers Film Festival. Assistant editor of Introducing Brian Broome. Co-producer of BAFTA Award-winning film Control.
Lifelong Learner – Passionate about emerging technologies, digital storytelling, and how AI is transforming marketing and podcasting.
Outside of Work
When I’m not working with clients on podcast strategy, you’ll find me:
🎙️ Co-hosting Geek Girl Soup, where I geek out about pop culture and media.
🇫🇷 Learning new languages—I speak French, Spanish, and Italian. Whenever I travel internationally, I learn enough of the language to get along: Hungarian, Polish, Danish, Dutch, Norwegian, Portuguese, German, Japanese, Russian, and Mandarin.
🎨 Exploring creative projects—writing, painting, working on films, and finding new ways to tell compelling stories.
🌮 Enjoying Tex-Mex & margaritas in Houston, my home base for all things creative and strategic.
Let’s Create a Podcast That Works for Your Business
If you’re ready to launch a podcast that enhances your brand, engages your audience, and drives real business growth, let’s talk. Schedule a free consultation below.