Podcat Blog
Check out our articles on all-things business podcasting and being a podcast guest.
Podcasting for Thought Leadership: How Experts are Leveraging Audio to Build Authority
Thought leadership is about more than just publishing articles and speaking at conferences—it’s about building a lasting connection with your audience. One of the most powerful ways to establish yourself as an authority in your industry is through podcasting
In-House vs Outsourcing: What’s the Best Approach for Your Business Podcast?
A business podcast can be a powerful tool for brand building, thought leadership, and audience engagement. But when it comes to production, companies face a key decision: Should they handle it in-house or outsource to a professional podcast production agency?
DIY vs Outsourcing: When to Hire a Podcast Producer
Starting a podcast is exciting, but one major decision can impact your success: should you produce it yourself or hire a podcast producer?
The Best Social Media Strategies for Podcast Promotion
Launching a podcast is just the first step—getting people to listen is where the real work begins. You need to be strategy about how, when, and where to promote your show.
How to Measure the Success of Your Business Podcast
How do you know if your podcast is a success? Unlike traditional marketing channels, podcast success isn’t always measured in likes and shares. Instead, a combination of qualitative and quantitative metrics can help you determine if your podcast is effectively contributing to your business goals.
The Role of Podcasting in a Multi-Channel Marketing Strategy
The best brands reach their audience through multiple channels to stay relevant and maximize engagement. Podcasting has emerged as a powerful medium that complements other marketing efforts,
Podcasting vs YouTube: Which One is Better for Your Brand?
When it comes to content marketing, both podcasting and YouTube offer powerful ways to build brand authority, engage audiences, and drive business growth. But which one is better for your brand?
How to Use Podcasting to Strengthen Your Brand Identity
Want to make your brand stand out in a crowded market? Podcasting is a powerful tool for building brand identity, strengthening audience connection, and establishing thought leadership. Learn how to use podcasting to amplify your brand’s voice and make a lasting impact.