Podcat Blog
Check out our articles on all-things business podcasting and being a podcast guest.
![Podcasting for Thought Leadership: How Experts are Leveraging Audio to Build Authority](https://images.squarespace-cdn.com/content/v1/679b2442b0cf523d7b45a949/1738710620613-UUI67L7I46PRYZP3AJK9/unsplash-image-VCFxt2yT1eQ.jpg)
Podcasting for Thought Leadership: How Experts are Leveraging Audio to Build Authority
Thought leadership is about more than just publishing articles and speaking at conferences—it’s about building a lasting connection with your audience. One of the most powerful ways to establish yourself as an authority in your industry is through podcasting
![In-House vs Outsourcing: What’s the Best Approach for Your Business Podcast?](https://images.squarespace-cdn.com/content/v1/679b2442b0cf523d7b45a949/1738619842139-DQ70OM4HS3MBH46A0L7X/unsplash-image-21GWwco-JBQ.jpg)
In-House vs Outsourcing: What’s the Best Approach for Your Business Podcast?
A business podcast can be a powerful tool for brand building, thought leadership, and audience engagement. But when it comes to production, companies face a key decision: Should they handle it in-house or outsource to a professional podcast production agency?
![The Best Social Media Strategies for Podcast Promotion](https://images.squarespace-cdn.com/content/v1/679b2442b0cf523d7b45a949/1738618592721-KQ1GB6T8DVVFYJ73BHO1/unsplash-image-EQSPI11rf68.jpg)
The Best Social Media Strategies for Podcast Promotion
Launching a podcast is just the first step—getting people to listen is where the real work begins. You need to be strategy about how, when, and where to promote your show.
![Podcasting vs YouTube: Which One is Better for Your Brand?](https://images.squarespace-cdn.com/content/v1/679b2442b0cf523d7b45a949/1738630544656-XH1KH48CGXWG2TGI43TI/unsplash-image-zE3jMxLFCIg.jpg)
Podcasting vs YouTube: Which One is Better for Your Brand?
When it comes to content marketing, both podcasting and YouTube offer powerful ways to build brand authority, engage audiences, and drive business growth. But which one is better for your brand?